Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

In Fishing for New Anglers, Fantasy League Offers a Hook

rwin Jacobs, a Minneapolis-based financier
who owns boat maker Genmar Holdings and is chairman of the professional
bass-fishing tournament group FLW Outdoors, yesterday announced that
the winner of an online fantasy-fishing competition would receive a $1
million payout. The Web site, FantasyFishing.com, was tested last year
and attracted several hundred thousand participants.

Wal-Mart
Stores has been a title sponsor of the real-life FLW, which has grown
from seven professional and amateur events to 240. Many of the events
have their weigh-ins at Wal-Mart parking lots. The purses also have
grown; this year the FLW awarded a top prize of $1 million to a
professional angler during one event.

~A

In Fishing for New Anglers, Fantasy League Offers a Hook – WSJ.com
Call it hook dreams.

In an effort to expand the sport of recreational and sport fishing, Irwin Jacobs, chairman of the professional bass-fishing tournament group FLW Outdoors, said his company is offering a $1 million payout to the winner of his newly launched online fantasy-fishing competition.

Mr. Jacobs, a Minneapolis-based financier who owns boat maker Genmar Holdings, made the announcement at a large breakfast at the Waldorf Astoria Hotel in Manhattan attended by numerous professional anglers and the media. The Web site, FantasyFishing.com, was tested last year and attracted several hundred thousand participants.

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Filed under: Men, Promotions, sports

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