Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Weight Watchers to launch in 7-Eleven stores

Partnering with Dawn Foods, Weight Watchers
has cut a deal to sell individually wrapped muffins and snack cakes in
7-Eleven stores across the U.S.–the first distribution deal for the
diet company at a national convenience store. Stacy Gordon, Weight
Watchers vice president of licensing and products, says she hopes a
broader array of products will follow. 7-Eleven operates some 7,000
stores in the U.S. and is known more for hot dogs and coffee than for
healthy food.

In addition, Weight Watchers will partner
with Schreiber Foods to roll out portion-control lines of cheese and
soft-baked cookies in grocery stores. National grocery chains already
sell Weight Watchers-branded food such as candies, baked goods, yogurt,
frozen entrees and ice cream novelties.


You want a Slurpee with that muffin? – Food Inc.-
LOS ANGELES – Weight Watchers International Inc. plans to launch a line of snack cakes and muffins in 7-Eleven convenience stores across the United States, part of an ongoing move to increase the size of its licensed food business.

In addition, the company is rolling out portion-control lines of cheese and soft-baked cookies in grocery stores, as it increases the range of its products for weight-conscious Americans.


Filed under: Consumer, diet, food

One Response

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