Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Study: To Online Shoppers, Price Is Everything

“Because newer online retailers can focus on
market share and revenues and not profitability, they are an emerging
threat for brick-and-mortar retailers,” says Jason Meugniot, Guidance
president and CEO. “, for example, can give customers $5
for the privilege of shipping to them overnight. That makes it tough
for a brick-and-mortar retailer, which may be generating less than 10%
of growth online, to compete.”


MediaPost Publications – Study: To Online Shoppers, Price Is Everything – 12/14/2007
WITH UNCERTAINTIES ABOUT THE ECONOMY creeping into more and more holiday purchase decisions, a new survey of online shoppers finds that price trumps everything. About 43% of online shoppers say a product’s price is the most important factor in making a purchase, according to the poll conducted by Synovate of Chicago for Guidance, a technology advisor based in Marina del Rey, Calif. And 18% named free shipping.


Filed under: Consumer, Internet, shopping

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