Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Changing Courses at the Food Network

Having taken food and chefs from what was once the domain of public
television to new celebrity heights, the Food Network is now undergoing
a transformation.

~A

Changing Courses at the Food Network – New York Times
You can find chef Emeril Lagasse’s name and face all over a dozen cookbooks, 10 restaurants, lines of pots and pans, knives, Wedgwood dishes, spices, salad dressings and pasta sauces, and even a deep fryer.

But as of last week, it will no longer be found on new episodes of
his signature “Emeril Live” show on the Food Network. The program taped
its last installments and laid off a half-dozen staff members, bringing
an end to an impressive 11-year, every-weeknight run.

Viewers
will not see a difference for at least a year as the new episodes that
have already been taped are shown. But industry executives are
scratching their heads over why the network canceled “Emeril Live” —
which they speculate became too expensive for its softening ratings —
without having a new deal in place, given the role that his program
played in the network’s success.

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Filed under: advertising, Consumer, entertainment, Media, TV

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