Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Indulgence Is On The Menu For 2008, Researchers Say

Indulgence is the trend to keep an eye on in the food category in 2008.


MediaPost Publications – Indulgence Is On The Menu For 2008, Researchers Say – 12/17/2007
LOOKING TO ADD A TWIST to your humdrum food product? You may want to think about adding a floral scent or wine flavor, new research from the Center for Culinary Development (CCD) finds.

According to the CCD’s report, “Indulgence: Culinary Trend Mapping Report” (published jointly with Packaged Facts), Americans are more willing than ever to partake in little luxuries as a break from their daily lives. “We’re treating ourselves to little luxuries every day,” CCD trendologist Kara Nielsen tells Marketing Daily. “We’re leading really stressful lives, and we’re looking for little indulgences to give us a break.”


Filed under: food, trends

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