Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Male Bonding

Many luxury brands, known for their focus on women, are hoping to spur
sales by luring male shoppers with new stores and product lines.


Male Bonding –
While Christmas shopping recently, Stuart R. Gelles stopped in a Louis Vuitton store in New York in search of a handbag for his wife. Instead, he found himself lingering in the men’s department, where he bought a $1,330 briefcase-style bag for himself.

“I never thought I would be looking for something for myself,” says the 50-year-old professional-development coach, who was surprised to see so many men’s items. He says he’s returning to the store to buy a gift for his wife.

Filed under: Consumer, fashion, luxury

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