Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Male Bonding

Many luxury brands, known for their focus on women, are hoping to spur
sales by luring male shoppers with new stores and product lines.

~A

Male Bonding – WSJ.com
While Christmas shopping recently, Stuart R. Gelles stopped in a Louis Vuitton store in New York in search of a handbag for his wife. Instead, he found himself lingering in the men’s department, where he bought a $1,330 briefcase-style bag for himself.

“I never thought I would be looking for something for myself,” says the 50-year-old professional-development coach, who was surprised to see so many men’s items. He says he’s returning to the store to buy a gift for his wife.

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Filed under: Consumer, fashion, luxury

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