Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

On Facebook, Scholars Link Up With Data

Researchers are using Facebook habits to study how tastes and values affect the formation of social relationships.

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On Facebook, Scholars Link Up With Data – New York Times
Each day about 1,700 juniors at an East Coast college log on to Facebook.com to accumulate “friends,” compare movie preferences, share videos and exchange cybercocktails and kisses. Unwittingly, these students have become the subjects of academic research.

To study how personal tastes, habits and values affect the formation of social relationships (and how social relationships affect tastes, habits and values), a team of researchers from Harvard and the University of California, Los Angeles, are monitoring the Facebook profiles of an entire class of students at one college, which they declined to name because it could compromise the integrity of their research.

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Filed under: digital, Gen Y, Internet, living target, research, social networking, websites

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