Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Air Travelers Increasingly Dislike Having To Fly, Study Finds

Mintel finds that 39% of respondents from the
highest-income households are most likely to agree that air travel is
not fun. It should be a grave concern for the airlines that their most
coveted customer group is not particularly fond of air travel or
appreciative of the value it provides.


MediaPost Publications – Air Travelers Increasingly Dislike Having To Fly, Study Finds – 12/19/2007
DELAYS, PILOT SHORTAGES, AND SECURITY issues may be the horsemen of the airline industry’s apocalyptic struggle to stay viable in recent years. Indeed, while the total number of passengers between 2002 and 2007 increased 20% to almost 665 million passengers, per Chicago-based market research firm Mintel, growth has leveled off since 2005 because consumers don’t like to fly. In its November survey, the firm says about 7 of 10 adult respondents have taken a domestic trip of any type of over 100 miles in the last year, but only a quarter of adult respondents took that trip by commercial flight. That number increases dramatically with income, with over half of respondents from households earning $150,000 or more taking a round-trip flight in the past year.

The firm says respondents with household incomes over $150,000 are almost twice as likely to take a plane trip, and also take more trips per year. If there’s good news in the fact that the number of households with incomes above $100,000 has increased nearly 40% between 1999 and 2004, per Mintel, those households are less likely to enjoy the experience of flight.


Filed under: Consumer, travel

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