Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Move Over, Music: Absolut Coming To A Jukebox Near You

Creative for the campaign will include two
alternating billboards that will be interspersed throughout the user
experience. The campaign will have a special interactive element that
will encourage users to participate in a survey designed to provide
insight into consumer preferences and gauge brand awareness for the
flavored vodka.

~A


MediaPost Publications – Move Over, Music: Absolut Coming To A Jukebox Near You – 12/19/2007
A NEW CAMPAIGN FOR ABSOLUT Pears vodka will run on 10,000 screens nationwide–not on televisions, but on jukeboxes. Absolut is pairing with TouchTunes Corp. for the first time to put the full-screen billboard ads on TouchTunes music systems in bars, restaurants, retailers and other businesses.

Creative for the campaign will include two alternating billboards that will be interspersed throughout the user experience. The ad is shown for after seconds at the end of a session (after a customer has made selections on the jukebox).

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Filed under: advertising, Branded Entertainment, Consumer, interactive, music, spirits

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