Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Battle brews for your coffee-drinking habit

Starbucks positions itself as a provider of coffee for the upscale
connoisseur, while Dunkin’ Donuts roasts joe for the Average Jane.

~A

Battle brews for your coffee-drinking habit – USATODAY.com
Starbucks positions itself as a provider of coffee for the upscale connoisseur, while Dunkin’ Donuts roasts joe for the Average Jane.

Yet despite their differences, the country’s two coffee biggies are looking more similar than ever this holiday as they battle over the $10 billion premium coffee business.

Advertisements

Filed under: Consumer, food, trends

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Blog Stats

  • 370,649 hits
%d bloggers like this: