Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Boomers discover that it’s easy being green

In a Christmas shopping season following Al Gore’s Nobel-Prize winning
activism, more consumers say they are trying to “shop green.”

~A

Boomers discover that it’s easy being green – USATODAY.com
In a Christmas shopping season in which former vice president Al Gore won a Nobel Prize for his work alerting the world to the dangers of global warming, more consumers say they are trying to “shop green.”

One in five people surveyed said they will buy more eco-friendly products this holiday and shop more at “green” retailers that make efforts to save energy and resources in their stores and operations, according to Deloitte, a consulting firm.

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Filed under: Baby Boomers, Consumer, eco-friendly, environment, gift giving, holidays, shopping, trends

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