Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Pantone’s Color of the Year Is…

The Pantone Color Institute announced its choice of blue iris, No. 18-3943, as the color of the year.

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Pantone’s Color of the Year Is… – New York Times
AT least one color authority, Pantone, has taken the plunge and announced its favorite color for 2008. To be sure, this news doesn’t seem as delectable as People’s Sexiest Man Alive or as snugly affirming as Time’s Person of the Year. You probably did not even know that chili pepper red was the color for 2007.

Nonetheless, Pantone’s choice of blue iris, or No. 18-3943, got some
news media attention last week, which seemed to be partly the objective
of the company, which is based in Carlstadt, N.J. In a statement,
Leatrice Eiseman, the executive director of the Pantone Color
Institute, said: “Blue Iris brings together the dependable aspects of
blue, underscored by a strong, soul-searching purple cast. Emotionally,
it is anchoring and meditative with a touch of magic.”

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Filed under: fashion, trends

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