Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Study: More Men Than Women Put Off Holiday Shopping

More dawdling signals that consumers are worried
about money or that they’re holding out for price cuts. And so far, the
average person is delaying shopping compared with last year, but not by
much. The NRF reports that the average person has completed 52.6% of
holiday shopping, compared to 53.1% at this time last year.


MediaPost Publications – Study: More Men Than Women Put Off Holiday Shopping – 12/20/2007
MEN PROCRASTINATE. REALLY! IN WHAT will surely come as a bolt from the blue to many people, men are procrastinators, especially when it comes to toughing it out with the holiday throngs at the local mall.

In a survey of shoppers about their holiday shopping plans, the National Retail Federation (NRF) finds that 19.4% of all men hadn’t even started shopping as of Dec. 11. The same was true of 13.7% of women, and 17.6% all young adults, ages 18 to 24. And a total of 25 million consumers say they have completely wrapped up all their holiday shopping, which should make for more parking places for the 35 million who have not yet begun to shop.


Filed under: gift giving, holidays, Men, shopping

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