Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Baskin-Robbins Modernizes Web Site For Today’s Moms

PR will support the site’s relaunch as well as an e-mail to the more than one
million Baskin-Robbins Birthday Club members in 2008. BaskinRobbins.com has been
restructured to be more user-friendly and to coincide with the brand’s evolving
and modernized look. It’s all part of strategic store expansion and product
revamp.

~A

MediaPost Publications – Baskin-Robbins Modernizes Web Site For Today’s Moms – 12/21/2007
BASKIN-ROBBINS HAS GIVEN ITS WEB site a fresh, up-to-date revamp, creating an immersive and interactive online experience for its target audience–Moms ages 25 to 54 with children ages 2 to 14. PR will support the site’s relaunch as well as an e-mail to the more than one million Baskin-Robbins Birthday Club members in 2008.

BaskinRobbins.com has been restructured to be more user-friendly and to coincide with the brand’s evolving and modernized look. The site was created by Baskin-Robbins interactive agency of record, Studiocom.

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Filed under: advertising, Consumer, digital, Internet, Moms, Women

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