Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Gatorade gives audience an early look at Super Bowl ads

As demand and prices continue to rise for the huge TV event, marketers
are trying to get more bang for their 2.7 million bucks, the record ad
rate for 30 seconds in this year’s game. Now, some marketers are giving consumers a sneak peek of their commercials online almost 2 months before they air.

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Gatorade gives audience an early look at Super Bowl ads – USATODAY.com
Pre-game advertising in the NFL’s Super Bowl used to mean buying a cheaper ad slot in the hours leading up to the game. This year it means promoting the pricey ads in the months leading up to the Feb. 3 ad fest on Fox.

Starting Thursday, Gatorade gives a sneak peek at their Super Bowl ads featuring sports stars Derek Jeter and Dwayne Wade.

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Filed under: advertising, Consumer, Internet, TV, viral, websites, WOM, youtube

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