Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

New Marketing Style: Clicks and Mortar

Customer reviews are a ripe area for brick-and-mortar retailers. They have proven to be effective sales tools at Amazon.com, eBay and other big sites. Consumers say the testimonials reassure them when buying. It is one of a number of strategies that retailers are borrowing from the Internet these days.

~A

New Marketing Style: Clicks and Mortar – WSJ.com
Among the new features that stores are trotting out this year to help shoppers decide what to buy: testimonials from other customers.

Taking a page from the e-commerce world, companies including Cabela’s and Staples are featuring endorsements from shoppers in their product displays. People who visit one of Cabela’s 26 stores can see a sign for a Texsport combination fan and light. The display includes a “five-star” consumer rating and a July 16 review from AlanK of Kansas City, Mo., who writes: “As someone who does a lot of summertime tent camping, I can’t begin to tell [you] how valuable this little combo is. I hang it over my cot every night and I have a bright reading light and a cool breeze to go with it.”

Advertisements

Filed under: Blogroll, Consumer, content, interactive, Internet, Media, trends, websites, WOM

One Response

  1. Akash Paliwal says:

    heyyyy……this is the reality. thanks for providing such a good information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Blog Stats

  • 370,611 hits
%d bloggers like this: