Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

BMW Launches Site That Welcomes Consumer Input

BMW has set up an interactive Web site where consumers will be able to talk to each other and leave
reviews, ratings and comments. BMW hopes it will be an online
community of enthusiasts, as well as a 360-degree marketing kiosk for
configuring, ordering, buying, and servicing BMW cars.


MediaPost Publications – BMW Launches Site That Welcomes Consumer Input – 12/24/2007
THERE MAY BE 12 DAYS of Christmas and 50 ways to leave your lover, but there are 130 million ways to reconfigure a BMW. The company’s North American arm has launched a new consumer Web site that lets consumers configure a vehicle in highly specific ways. The site also has features that seem more like social-networking sites, with areas that allow consumers to upload videos. The site will also be linked to BMW Assist–which is an in-vehicle telematics and assistance program like GM’s OnStar–and Financial Services.


Filed under: Branded Entertainment, Consumer, content, digital, interactive, Internet, Media, social networking, websites

One Response

  1. BMW says:

    Great, I will be the first to give them feedback.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


Blog Stats

  • 371,276 hits
%d bloggers like this: