Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Eight for ’08: Brand and Marketing Trends

Loyalty and engagement metrics that measure the consumer universe can come in very handy. Properly configured, they can measure the direction and velocity of future consumer values, often 12 to 18 months in advance. Robert Passikoff offers up eight trends that will have direct consequences to the success — and failure — of next year’s marketing efforts.

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Eight for ’08: Brand and Marketing Trends It’s been said that all the evidence shows that God was actually a gambler. That the universe is really just a great casino, where dice are thrown, slot machine handles are pulled, and roulette wheels spin on every occasion and for every event. And, over a large number of bets, the odds even out, so mathematicians and scientists can make predictions.

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Filed under: trends

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