Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

JWT Predicts 2008 Societal Trends

JWT has its sights set on 2008–predicting a future where blue is the new
green–at least in eco-circles. Also, look for an emphasis on local, local,
local as “cooperative consumption” becomes the new vogue.

~A

MediaPost Publications – JWT Predicts 2008 Societal Trends – 12/26/2007
JWT HAS ITS SIGHTS SET on 2008–predicting a future where blue is the new green–at least in eco-circles. For advertisers, the new year is a chance to capitalize on changing social expectations and experiences. JWT, which tracks future trends, has issued its own forecast: Not only will blue replace green as the environmental movement’s color, but it has good news for aging baby boomers: Genetic testing and available medical breakthroughs will help prevent chronic disease.

Advertisements

Filed under: trends

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Blog Stats

  • 370,760 hits
%d bloggers like this: