Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company. Gears Up For Valentine’s Day Launch

The site, which targets women 18 to 44, will be ad-supported, allowing sponsors
to buy video ad overlays, ShoeTube Boutique microsites, banners, and contest and
polling efforts. So far, Nine West has signed on to promote its 30th anniversary
as well as the launch of its fall 2008 boot line.


MediaPost Publications – Gears Up For Valentine’s Day Launch – 12/26/2007
BETTING THAT THERE IS NO end in sight for American women’s obsession with shoes, Powderhouse Productions is getting ready to launch, a web channel devoted to nothing but shoes. (okay, there will be a little bit about boots, too.)

Programming for the site–scheduled to launch on Valentine’s Day–includes eight regular segments, says Marcy McCreary, director of new media, marketing and sales for the Somerville, Mass.-based company. “Pimp my Pump,” for example, allows women to show off their own shoe embellishments; “Walk on By” features woman-on-the-street videos shot in major U.S. cities, and “Real or Deal” invites contestants to decide whether a designer shoe is real or a knock-off.


Filed under: Branded Entertainment, clothing, Consumer, digital, fashion, living target, Media, trends, viral, VOD, websites, Women, Young Adults

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