Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

A Chorus of Dog Whisperers

Finding a dog owner nursing daydreams of becoming a trainer has become about as difficult as finding a waiter with a headshot.


Pets-Dogs – New York Times
WHEN Doug Finley of Sparta, N.J., contemplated leaving commercial photography two years ago, he considered the standard advice given to those at a professional crossroads: do what you love.

That made him think of Elle, the well-mannered cockapoo he and his wife got in 1993.

“I was in love with her,” said Mr. Finley, who is 54. “I figured I’d
done so well training her that maybe I should become a dog trainer.”

Join the club.

Filed under: Consumer, dogs, pets, trends, TV

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