Crown Imports plans to aim for the non-Hispanic market for Mexico’s Modelo brand beer.
Crown Imports to Hoist Beer to the Masses – WSJ.com
Can a beer cherished by Mexican-Americans become a hit in the general U.S. market?
Next year, Crown Imports, the importer of Modelo Especial, plans to advertise the Mexican lager to a general audience for the first time. The company will run ads in male-oriented magazines such as Esquire, Golf, Wired and Rolling Stone, aiming to reach consumers who like to sample an array of beers.