Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Crown Imports to Hoist Beer to the Masses

Crown Imports plans to aim for the non-Hispanic market for Mexico’s Modelo brand beer.

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Crown Imports to Hoist Beer to the Masses – WSJ.com
Can a beer cherished by Mexican-Americans become a hit in the general U.S. market?

Next year, Crown Imports, the importer of Modelo Especial, plans to advertise the Mexican lager to a general audience for the first time. The company will run ads in male-oriented magazines such as Esquire, Golf, Wired and Rolling Stone, aiming to reach consumers who like to sample an array of beers.

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Filed under: advertising, Beer, Consumer, Men

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