Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Gaming Nearly Ubiquitous among Kids Online, One-Third Have Email Address

A new study confirms that kids really do love playing games online. Close to 80% of kids age 6 to 11 play online games, the largest percentage performing any online activity.

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Gaming Nearly Ubiquitous among Kids Online, One-Third Have Email Address – Marketing Charts
Nearly 8 in 10 children (78.1%) age 6-11 report they play online games – by far the largest percentage performing any online activity, according to (pdf) the “2007 American Kids Survey” from Mediamark Research and Intelligence (MRI).

The percentage of boys and girls who play online games was virtually the same, 77.7% vs. 78.5%, respectively. Boys are much more likely to report they go online to get tips or cheats* for their gaming: One-quarter of boys (25.8%) versus only 5.6% of girls.

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Filed under: Consumer, digital, Games, Gaming, Gen Y, interactive, Internet, living target, technology, Teens, Tweens, websites

One Response

  1. Free RPG says:

    The RPG gaming industrey has become one of the most massive industries online.

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