Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Holiday Shoppers Greened Up Their Act, Survey Finds

When consumers had the opportunity, they purchased gifts to fit their social
conscience,” says KPMG. “The ‘green quotient’ and a product’s country of origin
have become important concerns for shoppers, due mainly to recent publicity on
the environment and manufacturing issues in emerging markets.

~A

MediaPost Publications – Holiday Shoppers Greened Up Their Act, Survey Finds – 12/27/2007
BELIEVE IT OR NOT, THE economy wasn’t the only thing on shoppers’ minds this holiday. Concerns about planet Earth and global manufacturing also influenced where consumers shopped for holiday gifts this season, reports KPMG in its annual National Shopping Behavior Survey.

To be sure, the economic issues that have kept prognosticators up at night were also a major factor, with only 30% of those polled planning to increase holiday spending (compared with an average of 36% in the three prior annual surveys.)

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Filed under: eco-friendly, environment, gift giving, holidays, trends

2 Responses

  1. Choosing “safe” toys for children has gotten a lot harder recently. I always encourage parents and grantparents concerned about toy safety to play it safe and buy toys made in the USA.

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