Coupon giant Valassis will be bringing its world of couponing into cyberspace in January. The idea is to lure shoppers — particularly women — online with the
promise of coupons, then keep them on the site with other content, like
Consumer Reports-style product reviews and a searchable database of
recipes, á la Epicurious.com.
Shifting Coupons, From Clip and Save to Point and Click – New York Times
COUPON lovers, take heart. The era of waiting, scissors in hand, for the Sunday newspaper circular is over.
On Jan. 3, Valassis Communications, which distributes paper coupons for products like Eggo waffles and Dr Pepper cola, will take a giant leap onto the Internet by introducing a portal for coupons called RedPlum.com. Until now, Valassis had distributed coupons primarily through newspaper inserts and snail mail envelopes.