But thanks to economic worries, “we expect people to focus a lot of time and
energy improving their careers and getting out of debt,” Nielsen reports. It
expects resolutions related to debt reduction to increase sharply. And it says
resolutions related to saving money will rise, from 11% to 24% of all
MediaPost Publications – Consumers Resolve: Lose Weight, Quit Smoking, New Job – 12/28/2007
LOSING WEIGHT AND QUITTING SMOKING aren’t just some of the most common resolutions Americans make every year–they are some of the most lucrative. The Nielsen Company estimates that in January, consumers will spend more than $61 million on anti-smoking aids, and more than $47 million on diet aids. The Schaumberg, Ill.-based company says anti-smoking products generated 8.7% of annual dollar sales in January last year, while nutritional diet aids generated 9.9%.