Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Consumers Resolve: Lose Weight, Quit Smoking, New Job

But thanks to economic worries, “we expect people to focus a lot of time and
energy improving their careers and getting out of debt,” Nielsen reports. It
expects resolutions related to debt reduction to increase sharply. And it says
resolutions related to saving money will rise, from 11% to 24% of all
finance-related resolutions.

~A

MediaPost Publications – Consumers Resolve: Lose Weight, Quit Smoking, New Job – 12/28/2007
LOSING WEIGHT AND QUITTING SMOKING aren’t just some of the most common resolutions Americans make every year–they are some of the most lucrative. The Nielsen Company estimates that in January, consumers will spend more than $61 million on anti-smoking aids, and more than $47 million on diet aids. The Schaumberg, Ill.-based company says anti-smoking products generated 8.7% of annual dollar sales in January last year, while nutritional diet aids generated 9.9%.

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Filed under: Consumer, diet, living target

2 Responses

  1. Andy says:

    Really nice post – thanx for sharing

  2. “The Nielsen Company estimates that in January, consumers will spend more than $61 million on anti-smoking aids”

    That’s extremely conservative. I wouldn’t be surprised if the actual figure for January is well over $100 million. But none of the ads generating those sales will ever tell smokers the truth, that nearly 90% of successful long-term ex-smokers quit without resort to any product or procedure. They did it on their own, but how? We invite you to explore http://whyquit.com, a totally free quitting forum that’s staffed entirely by volunteers, as knowledge truly is power.

    Breathe deep, hug hard, live long,

    John R. Polito
    Nicotine Cessation Educator

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