Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Discover Tries Nurturing Parents

The Discover credit card has a new marketing partnership with Parents
magazine, the nation’s most popular glossy about the world’s most
demanding job.

~A

Discover Tries Nurturing Parents – New York Times
IN a bet that managing your finances is like raising your child — trying, but rewarding — the Discover credit card has a new marketing partnership with Parents magazine, the nation’s most popular glossy about the world’s most demanding job.

Created by the media agency Starcom USA of Chicago, the Discover
campaign is aimed at getting droves of Parents readers to sign up for
the perennially also-ran Discover card, which is dwarfed in market
share by Visa, MasterCard and American Express.

The
campaign does not try to bombard frazzled mothers with financial advice
or credit card applications. Rather, like a good parent, Discover is
taking a gentle and patient approach: it has placed a soft-sell
campaign in Parents magazine and on its Web site, and has signed on as
a sponsor of ParentsTV, a broadband television channel and Internet
site presenting videos about parenting.

Advertisements

Filed under: advertising, Consumer, families, financial, Moms

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Blog Stats

  • 370,871 hits
%d bloggers like this: