According to a recent survey of 3,500 U.S. mothers by BSM Media, 65% feel that
they are “under-served” by advertisers either because the executions don’t
resonate with them or the ads do not address them. By some estimates, moms spend
$2.1 trillion a year–about 15% of the entire U.S. economy.
tend to be more effective at catching a mom’s eye than newspapers. Moms read an
average of 4.1 magazines a month, according to BSM. Radio works, too, because
moms spend a lot of time in the car. Moms are also increasingly online–71% use
the Internet to research purchases–and how-to videos hit home.
How to market to the modern mom – Forbes.com- msnbc.com
Marketers know that mothers make most household purchasing decisions. By some estimates, moms in the U.S. spend $2.1 trillion a year — about 15 percent of the country’s entire economy.
What marketers may not know, however, is that this segment is still ripe for the picking.