Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

As the Ball Drops, Dieting Companies Take Positions Nearby

Two companies are ready for this year’s round of resolutions, sponsoring electronic billboards in Times Square.

~A

As the Ball Drops, Dieting Companies Take Positions Nearby – New York Times
TEN, 9, 8, 7, 6, 5, 4, 3, 2, 1 … diet!

Don’t worry, Madison Avenue knows what is likely to be on your mind
imminently, if not already. And it is prepared to bombard you with
weight loss ideas even before the ball drops Monday night.

This
year, both Weight Watchers and Special K are sponsoring electronic
billboards in Times Square, the most televised (and, perhaps, densely
populated) location on New Year’s Eve. Revelry, it seems, is all well
and good, but self-improvement must never stray too far out of the
picture.

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Filed under: advertising, Consumer, diet

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