Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Rock this way! You, too, can be a music star at fantasy camp

Rock-n-Roll camps are still very much alive and well. And now with the success of video games like Guitar Hero and Rock Band, the next natural step is to pick up an actual guitar and rock out for real!

~A

Rock this way! You, too, can be a music star at fantasy camp – USATODAY.com
Life was nagging at Hyun-Joo Park. Too many 14-hour days staring at a computer screen. Not enough time getting her 28-year-old ya-yas out.

So she did what any sensible Wall Street banker would do.

Hopped a flight to Las Vegas. Joined a rock ‘n’ roll band. And for four days screamed herself hoarse while perfecting — with the help of guitar hero Slash — a respectable rendition of Guns N’ Roses’ Paradise City, the climax of which found her leaping off a stack of amplifiers with Axl Rose-like gusto.

Filed under: Branded Entertainment, Consumer, experiential, living target

One Response

  1. […] unknown wrote an interesting post today onHere’s a quick excerptRock this way! You, too, can be a music star at fantasy camp – USATODAY.com Life was nagging at Hyun-Joo Park. Too many 14-hour days staring at a computer screen. Not enough time getting her 28-year-old ya-yas out. … […]

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