Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

A Beer and a Game of Pool With That Manicure?

A new breed of salons for grooming-conscious men are cropping up in more places than you’d think. Don’t think you’ll find flower shaped emory boards or pastel-colored walls. Instead, these salons feature wood floors, black leather couches and pool tables.

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A Beer and a Game of Pool With That Manicure? – WSJ.com
Men looking for a decent haircut and shave have generally had two options: Head to the local barber or brave a female-focused beauty salon. Now, some new shops for men aim to offer salon pampering in a guy-centric environment — complete with ESPN and scotch.

These manly salons also allow men to indulge in treatments once taboo, such as manicures and facials — but all with a distinctly male tenor. Instead of pastel-colored walls, there are wood floors, black leather couches and pool tables. Some also offer private areas for more blush-inducing services, such as hair coloring and body waxing.

Filed under: Beer, Consumer, fashion, Men, trends

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