Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Putting Your Best Cyberface Forward

Now that first impressions are often made on the internet, people are
strategizing about how to virtually convey who they are, and crafting
an e-version of themselves that appeals to multiple audiences.


Putting Your Best Cyberface Forward – New York Times
DO you bite your nails? Have you pierced your tongue? Is your tote bag emblazoned with the words “I’m not a plastic bag”?

People look and act the way they do for reasons too numerous to fit
into any therapist’s notebook. Yet we commonly shape our behavior or
tweak our appearance in an attempt to control how others perceive us.

Some call it common sense. Social scientists call it “impression
management” and attribute much of their understanding of the process to
the sociologist Erving Goffman, who in a 1959 book, “The Presentation
of Self in Everyday Life,” likened human interactions to a theatrical


Filed under: Consumer, social networking, trends, websites

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