Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

CPG Brands: If You’re Thinking Digital, These Are Your Tools

CPG consumers are turning to e-newsletters, search and branded sites to learn about CPG products, according to a new survey.

~A

CPG Brands: If You’re Thinking Digital, These Are Your Tools – Advertising Age – Digital
BATAVIA, Ohio (AdAge.com) — In the latest of several studies showing surprising power for digital marketing among package-goods brands, more than two-thirds of consumers who use the internet have used it to research package-goods products, according to a new survey by Prospectiv, a firm that provides online customer leads for marketers.

Filed under: Branded Entertainment, digital, email, websites

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Blog Stats

  • 369,990 hits
%d bloggers like this: