Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Ecofashion makes the catwalk, helps farms

Designers of so-called sustainable fashion are not only thriving this
winter, many also are providing farmers with new markets for their crops.

~A

Ecofashion makes the catwalk, helps farms – USATODAY.com
SAN FRANCISCO ā€” In a workshop in the city’s Mission District, Ally Beran’s team of fashion designers is sprawled out over buttons and spools of thread, hoping to stem global warming by stitching new outfits from thrift store finds. A brown lace applique from a scrap bin could make last year’s castoff cashmere pop, Beran muses. Or, she reckons, swatches from a tattered leather jacket could double as chic epaulettes on a high-end used sweater. Designers of so-called sustainable fashion are not only dominating New York catwalks and urban boutique racks this winter, many also are providing farmers with new markets for their crops.

Filed under: Consumer, eco-friendly, environment, fashion, trends

One Response

  1. Sasha says:

    Nice post! We enjoyed finding/reading it several years later when EcoFashion has made such strides in both areas of style and sustainability. Thanks for shining your light on this trend! XOXO HVC

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