Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

More takeout orderers are all thumbs

Calling in a take-out order may soon be a thing of the past. Many fast food and quick serve restaurants are testing or utilizing text message ordering.

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More takeout orderers are all thumbs – USATODAY.com
Big restaurant chains are rushing into what could be the future of takeout and delivery food: text ordering.

Leading the way are the pizza giants. Papa John’s (PZZA) is airing national TV spots to promote the text ordering that it launched in November. Domino’s (DPZ) has offered mobile ordering — which requires cellphone Web access — since July. Pizza Hut is about to start promoting both text and mobile ordering.

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Filed under: Consumer, content, digital, food, Internet, Mobile, texting, trends

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