Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

McDonald’s Takes On A Weakened Starbucks

McDonald’s plans to install coffee bars at its nearly 14,000 U.S.
locations starting this year, its biggest menu addition in three
decades. The effort to poach Starbucks customers aims to add $1 billion
to the fast-food chain’s annual sales.

~A

McDonald’s Takes On A Weakened Starbucks – WSJ.com
OLATHE, Kan. — This fall, a McDonald’s here added a position to its crew: barista.

McDonald’s is setting out to poach Starbucks customers with the biggest addition to its menu in 30 years. Starting this year, the company’s nearly 14,000 U.S. locations will install coffee bars with “baristas” serving cappuccinos, lattes, mochas and the Frappe, similar to Starbucks’ ice-blended Frappuccino.

Internal documents from 2007 say the program, which also will add smoothies and bottled beverages, will add $1 billion to McDonald’s annual sales of $21.6 billion.

Filed under: Consumer, food

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