1800-Flowers has partnered with several other big names for its Valentine’s Day promotion. The idea behind the contests is to grab consumers’ attention before the Valentine’s shopping season gets under way.
Saying ‘Will You’ for Prizes, on the Web – New York Times
“ENGAGING the consumer” is a popular phrase in marketing, particularly as the public shifts its attention from television to interactive media like the Internet. This Valentine’s Day, engaging consumers — or getting consumers engaged — is precisely what the online floral retailer 1-800-Flowers.com aims to do.
As the first component of a yearlong partnership with Google,
the company is holding a “Will You Marry Me?” contest to find the
season’s most intriguing marriage proposal. Love-smitten users can log
on to a special 1-800-Flowers.com YouTube channel starting on Monday
and submit a video of themselves proposing.