Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Weekend Box Office Estimates

Weekend Box Office Estimates: Jan 4-6, 2008
National Treasure: Book of Secrets           $20.2 million – 3 wk total $171.0m
I am Legend (Warner Bros.)                      $16.3 million – 4 wk total $228.6m
Juno (Fox Searchlight)                             $16.2 million – 5 wk total $52.0m
Alvin & the Chipmunks (Fox)                     $16.0 million – 4 wk total $176.7m
One Missed Call (Warner Bros.)                  $13.5 million – opening weekend
Charlie Wilson’s War (Universal)                 $8.2 million – 3 wk total $52.6m
P.S. I Love You (Warner Bros.)                  $8.0 million – 3 wk total $39.4m
The Water Horse (Sony Revolution)            $6.3 million – 2 wk total $30.9m
Sweeney Todd (Paramount/Dreamworks)     $5.4 million – 3 wk total $38.5m
Atonement (Focus)                                 $5.1 million – 5 wk total $19.2m
Source: Box Office Mojo


Filed under: Charts, film, movies

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