Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Forget Tupperware, modern women hold Taser parties

Taser is using word-of-mouth and at-home parties as its latest venue for sales. Similar to Tupperware and purse parties, Taser parties can include trying out the product, testimonials and even games.


Forget Tupperware, modern women hold Taser parties – 01/08/2008 –
GILBERT, Ariz. —
Before she lets them shoot her little pink stun gun, Dana Shafman ushers her new friends to the living room sofa for a serious chat about the fears she believes they all share.

”The worst nightmare for me is, while I’m sleeping, someone coming in my home,” Shafman says, drawing a few solemn nods from the women. Shafman, 34, of Phoenix, says she knows how they feel. She says she used to stash knives under her pillow for protection.

Welcome, she says, to the Taser party.


Filed under: Consumer, gadgets, WOM, Women

One Response

  1. Cindy says:

    I could not agree more. Thank goodness for my Taser!

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