“There is an inherent opportunity for issuers to
create products that fill the gap between what Gen Y desires from a
credit card and what is actually being delivered,” a new report says,
“making an immediate top of wallet card aimed at this demographic and
driving higher Gen Y credit card possession.”
MediaPost Publications – Gen Y Seeks Service, Rewards From Financial Institutions – 01/07/2008
WHEN IT COMES TO CHOOSING a credit card company or bank, Gen Y consumers are more like their older Gen Y siblings and even their Boomer parents than marketers might expect, a new report from Javelin Strategy and Research reveals.
This generation’s needs and interests are frequently mischaracterized by older generations that shape payment offerings and marketing efforts. Contrary to popular belief, 18 to 29 year olds are not a “digital only” demographic.