Some marketers are rethinking how they advertise to Hispanics and are making their approach less simplistic.
Pitches to Hispanics Get More Nuanced – WSJ.com
Some marketers are starting to rethink how they advertise to Hispanics, one of the fastest-growing consumer segments in the U.S.
Starting as early as this week, Microsoft’s MSN Latino, a Spanish-language Web site with about 11 million monthly visitors, for the first time will offer marketers an ad service that targets second-generation Hispanics, mainly with spots that have heavy doses of English. It would be a departure for much of the advertising on MSN Latino, which includes Spanish spots from companies such as General Motors, AT&T and Procter & Gamble.