Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Pitches to Hispanics Get More Nuanced

Some marketers are rethinking how they advertise to Hispanics and are making their approach less simplistic.


Pitches to Hispanics Get More Nuanced –
Some marketers are starting to rethink how they advertise to Hispanics, one of the fastest-growing consumer segments in the U.S.

Starting as early as this week, Microsoft’s MSN Latino, a Spanish-language Web site with about 11 million monthly visitors, for the first time will offer marketers an ad service that targets second-generation Hispanics, mainly with spots that have heavy doses of English. It would be a departure for much of the advertising on MSN Latino, which includes Spanish spots from companies such as General Motors, AT&T and Procter & Gamble.


Filed under: advertising, Consumer, Hispanics

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