Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

A Taste for Brews That Go to Extremes

Whether doubling ingredients like malt or hops, or adding flavorings
undreamed of by Old World brewers, American brewers have created a
style that beer enthusiasts both love and hate.

~A

A Taste for Brews That Go to Extremes – New York Times
AS a life philosophy, it may not lead to wealth, happiness or old age, but for many American brewers today the motto printed on the bottle of Moylander Double I.P.A., from Moylan’s, a West Coast brewer, is a guiding principle:

“If one is good, then two is better!”

Such is the ethos of
extreme beers, an all-American genre in which brewers are engaged in a
constant game of “Can you top this?” Whether using an inordinate amount
of traditional ingredients like malt or hops, or adding flavorings
undreamed of by Old World brewers, American brewers have created a
signature style that beer enthusiasts seem both to love and hate.

Filed under: Beer

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Blog Stats

  • 369,990 hits
%d bloggers like this: