Virtual worlds for kids have been exploding since the introduction of Webkinz and Club Penguin. These sites have reached beyond online and put something in the kid’s hand so that are thinking about the virtual world even if they are away from the computer. Now, Build-A-Bear, a retail store that lets customers design and personalize their own teddy bears, has launched it’s own virtual world. In buildabearville.com, kids can bring their bears to life and give it a unique personality. Interesting stuff. As a kid, I always had a fear of my stuffed animals coming to life.
Build-A-Bear Workshop® Guests are bringing their furry best friends to life in buildabearville.com™. The new virtual world, which launched on December 11, is on track to reach one million unique monthly visitors by the end of January.
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