Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

P&G Invites Consumer Videos In Swiffer Cross-Promo

Swifter is rolling out a promotion inviting consumers to feature the Swifter product in their own YouTube music video for a cash prize. The brand’s target consumer is in their 20’s to mid-30’s, a demographic that uses this kind of social media often.


MediaPost Publications – P&G Invites Consumer Videos In Swiffer Cross-Promo – 01/10/2008
PROCTER & GAMBLE IS CONTINUING the push to keep its Swiffer floor cleaning device hip. First there was Jessica Simpson posing with the floor cleaner for her “With You” music video. Then came ads for the device set to music by Devo and Blondie. Now P&G is taking its Swiffer to YouTube to tout the cleaning device via a deal with Warner Music Group.

The cross-promotion is a consumer-generated video competition called “Break Up With Your Old Cleaning Ways and Show Us Your Moves with a Swiffer.” The company is dangling $15,000 as a grand prize.


Filed under: Consumer, CPG, UGM, Video, websites, Women, Young Adults, youtube

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