Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Consumers Consider Sustainability In Choosing Brands

According to the survey, 29% of respondents said they look for
environment-friendly products or products with environment-friendly packaging,
23% considered “fair trade” or environmental practices when choosing where to
shop, and 39% look for organic products.


MediaPost Publications – Consumers Consider Sustainability In Choosing Brands – 01/11/2008
THE GREEN REVOLUTION IS FAR-REACHING. Roughly half of American consumers take into account “sustainability” when choosing a brand, according to a new survey of 22,000 consumers by Information Resources, a market research firm. The Information Resources survey broke down “sustainability” into four key areas. In addition to environment, they include: health and labor practices; organic; environment-friendly products; environment-friendly packaging; and policies for employees and suppliers, principally from growers and manufacturers.


Filed under: Consumer, eco-friendly, environment, organics

One Response

  1. Assissotom says:

    Here is intresting people… Lets talk!

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