According to the survey, 29% of respondents said they look for
environment-friendly products or products with environment-friendly packaging,
23% considered “fair trade” or environmental practices when choosing where to
shop, and 39% look for organic products.
MediaPost Publications – Consumers Consider Sustainability In Choosing Brands – 01/11/2008
THE GREEN REVOLUTION IS FAR-REACHING. Roughly half of American consumers take into account “sustainability” when choosing a brand, according to a new survey of 22,000 consumers by Information Resources, a market research firm. The Information Resources survey broke down “sustainability” into four key areas. In addition to environment, they include: health and labor practices; organic; environment-friendly products; environment-friendly packaging; and policies for employees and suppliers, principally from growers and manufacturers.