Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

The Car That Got Away

A car can say so much about its driver. Today, many middle-aged men want to get back to their youth and they are doing it with restoring the cars the used to drive. This phenomenon also speaks to the fact that baby boomers are looking for new hobbies to occupy their time after the kids are gone and they retire.

The Car That Got Away – WSJ.com

They were the first generation to come of age with their own cars, and now they want them back.

Across the country, middle-aged men are going to extraordinary lengths to locate the actual vehicles they drove decades ago. They are trolling online car classifieds, cold-calling junkyards and hiring lost-car detectives to help. When they get desperate, they’re begging friends in law enforcement to run serial numbers and even sending instant messages to strangers who live near the last known person to own the car.

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Filed under: Baby Boomers, empty nesters, Internet, Men

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