Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Tide to Make Its Super Bowl Debut

Tide, the biggest detergent brand in America — sold by the biggest
advertiser in America — will appear for the first time on the biggest
day for advertising in America.

~A

Tide to Make Its Super Bowl Debut – New York Times
THEY say time and tide wait for no man, but Tide has waited a long time to be advertised on the Super Bowl. Soon, Tide, the biggest detergent brand in America — sold by the biggest advertiser in America — will appear for the first time on the biggest day for advertising in America.

Procter & Gamble,
the maker of Tide, has bought time during the Fox Broadcasting coverage
of Super Bowl XLII on Feb. 3 for a commercial for the Tide to Go
instant stain remover. The 30-second spot, by Saatchi & Saatchi in
New York, part of the Publicis Groupe, is scheduled to appear in the game’s second quarter.

Filed under: advertising, Consumer, CPG, TV

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