Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Stores offer digital coupons

In a move that could increase coupon use by attracting shoppers who don’t bother
with paper coupons, supermarket chains around the country are testing online
digital coupons that shoppers load onto their store loyalty cards, receiving the
credit at checkout.

~A

The Enquirer – Stores offer digital coupons
Some coupon users are clicking instead of clipping these days to get their grocery discounts.

Supermarket chains are trying out paperless, or digital, coupons, to help the thrifty-minded save time while saving money. Shoppers load the online discounts onto their store loyalty cards, receiving the credit at the checkout.

“You don’t have to waste your time going through all those little pieces of paper in your purse,” said Carol Hoffman, a Covington woman who’s been using digital coupons on her Kroger card.

Filed under: Consumer, coupons, digital, trends

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