Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

ESPN Pacts With MLG

Who would have thought that a sport that requires little to no physical speed, agility or strength would be the next most popular sport.
ESPN has recently forged a partnership with Major League Gaming which will entail broadcasting competitive events, tournament sponsorships and online coverage.

ESPN Pacts With MLG

ESPN is betting that its next big sport might be professional video game playing.

The sports giant has forged a partnership with Major League Gaming, a professionally organized league centered on competitive video gaming. As part of the new arrangement, the two companies will co-sponsor several gaming tournaments, and will launch a new section where it will provide regular coverage of MLG matches and athletes.

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Filed under: Gaming, Men

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