Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

More Than Games, a Net to Snare Social Networkers

Zynga Game Network, is one of a new cluster of Internet ventures
capitalizing on the rapidly growing social networks, like Facebook and


More Than Games, a Net to Snare Social Networkers – New York Times
FRIENDSHIP means being able to sink each other’s battleships.

That is the thinking of Mark Pincus, a well-known Silicon Valley
entrepreneur who has built several Internet start-ups, including and the early social network
On Tuesday, Mr. Pincus is pulling the wraps off the Zynga Game Network,
a company devoted to developing online games that work on the pages of
popular sites like Facebook and MySpace.

Zynga, which has 27 employees, has spent the last few months quietly
reinventing card games like poker and blackjack and classic games like
Risk, Boggle and Battleship. Users of social networks can add the games
to their profile pages and play with their friends online.


Filed under: Consumer, digital, Games, Gaming, Gen Y, Media, social networking, websites

One Response

  1. Jogos Online says:

    Wow, you would think that someone would of tapped the niche for gaming on social networks earlier than 2008. This is going to make a ton of money.

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